Intelligentsia is a tactical property agency specialising in project visioning and marketing.

We combine unrivalled strategy with commercial intelligence and creativity to help our clients drive transactions, and succeed against the odds.


Intelligentsia was founded in 2020 by UK born Dan Johnson. 

Dan has been a leader in property for over 20+ years, and a driving force behind many of Australia’s largest and most complex developments.

Dan’s work has changed the way property is marketed in Australia. He has a reputation for market disruption, rapid sell-downs and turning around underperforming assets.

In recent years, Dan’s work in project visioning has shaped major precincts and communities, and aligned the goals of the private and public sectors. 

His work has helped developers achieve over $25bn+ in sales and leasing.

Past clients include:
Development Victoria
Salta Properties
Melbourne Airport

Recent Work


Industry City
Project visioning for a state-of-the-art industrial district in Victoria, Australia. Industry City will occupy a 340ha site, making it approximately twice the size of Melbourne’s CBD.


Bemmersyde Brighton
Marketing campaign for lavish home-sized apartments, designed for the city’s most affluent and discerning retirees.

The kingsize downsize in luxury living.

Bemmersyde is located in the fiercely competitive suburb of Brighton, where luxury developments targeted at retirees have become commonplace.

‘The Kingsize Downsize’ campaign leverages the apartments’ superior scale to set the project apart from the competitive set. 

Renders of vast kitchens (big enough for professional catering), private swimming pools, and lounges that can accommodate gigantic dog breeds, all helped hijack buyers attention and drive quality leads.

The campaign is supported by graphic data that enables sales agents to communicate value and substantiate price.

Visual comparisons between natural light, acoustics and parking are some of the tools created to demonstrate Bemmersyde’s tangible benefits and differences. 


Property marketing


Brighton, Melbourne

10 penthouse scale apartments


Chapter Two

Developer brand
Positioning and branding for Specialist Disability Accommodation developer – Chapter Two.

Leading the revolution in disability accommodation.

Chapter Two is a property developer that is redefining the disability accommodation sector.

Its ergonomically designed homes are tailored to overcome the limitations of disability and provide residents with greater control over their lives.

Intelligentsia worked with the business to develop its brand and market positioning. Our solution helps shatter outdated stereotypes, push the developer’s fresh approach to design, and reinforce the business’s mission to empower and ‘enable’.

Chapter Two

Positioning and branding

Specialist Disability Accommodation

Canton Golfito

Project visioning for a 2,430 ha coastal landholding, stretching from southern Costa Rica to the border of Panama. The project is part of an initiative to stimulate the local economy and raise capital to preserve pristine rainforest within the site.

Key Services


We create compelling development visions, optimised to deliver the strongest financial and social returns.


We design and deliver tactical property campaigns that generate the highest volume of qualified leads and prime prospects for conversion.


We brand and position places and destinations to build their appeal and attract the most desirable and sustainable end-users.


For general enquires, jobs and placements at Intelligentsia please contact:


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