Industry City will be a job-ready, industrial super-precinct, twice the size of Melbourne’s CBD. 

Located in Beveridge, Victoria, on the Principal Freight Network, the precinct will support freight, logistics, and manufacturing. 

The project is surrounded by one of Melbourne’s largest industrial land banks. Over 1,900 hectares of forthcoming and available competitive land is situated within 5kms of the site.

Stockland appointed Intelligentsia to develop the vision for a unique cutting-edge precinct that could attract major international and domestic facilities and maximise the site’s commercial potential.

The vision was translated into stakeholder-friendly engagement packs to enable it to be tabled with both local and state governments.

Industry City is poised to become an employment anchor for the region, where population growth severely outpaces the availability of local jobs. 

Bemmersyde is located in the fiercely competitive suburb of Brighton, where luxury developments targeted at retirees have become commonplace.

‘The Kingsize Downsize’ campaign leverages the apartments’ superior scale to set the project apart from the competitive set. 

Renders of vast kitchens (big enough for professional catering), private swimming pools, and lounges that can accommodate gigantic dog breeds, all helped hijack buyers attention and drive quality leads.

The campaign is supported by graphic data that enables sales agents to communicate value and substantiate price.

Visual comparisons between natural light, acoustics and parking are some of the tools created to demonstrate Bemmersyde’s tangible benefits and differences. 

442 Auburn Road is a former University of Melbourne campus situated in the affluent suburb of Hawthorn East. 

The 1.6ha site, acquired by Hamton, has the potential to yield 350+ apartments across a range of boutique low-rise buildings.

The site offers an opportunity to showcase Hamton’s ‘Nature Based Cities’ initiative through extensive tree retention, tree planting, and green space.

Intelligentsia was engaged to create a project vision that would optimise the development’s commercial performance — and fully realise the site’s nature-based potential.

Our initial analysis uncovered opportunities to drive buyer appeal, identified sales risks and proposed mitigation strategies. 

The vision serves as the project’s design development “bible”, guiding architecture, product, landscaping, resident facilities, and retail curation.

North Melbourne Football Club’s (NMFC) headquarters and training facilities are located in the heart Arden, an urban renewal precinct in Melbourne’s inner north.

A VPA (Victorian Planning Authority) Structure Plan provides an opportunity for the club’s base to evolve and play an integral role in shaping the Arden precinct. 

NMFC’s Development partner, Hamton, appointed Intelligentsia to guide a long-term visioning process with the club.

Central to the vision is the integration of sport, science, innovation, and community.

Intelligentsia founder, Dan Johnson, worked with Stockland, Australia’s largest residential developer, to deliver the vision for a new city centre.

The Metropolitan Activity Centre (MAC) is located in Melbourne’s Northern Growth Corridor, a vast area undergoing rapid transformation to provide housing, jobs, and transport for Melbourne’s booming population.

The MAC will be the centrepiece of Stockland’s 11,000-home masterplan community, Cloverton, and will service three Local Government Areas spanning over 3,850 square kilometres.

During the pandemic, Intelligentsia partnered with Stockland and stakeholders from all three Council municipalities to define the city’s commercial, community, and urban design objectives.

The vision for the city aligns with the Council’s goals of providing a wide range of quality employment and facilities for the area’s burgeoning population and will increase demand for housing in Stockland’s Cloverton estate.

Extensive research was conducted to forecast local population changes over time, ensuring the city is designed to support not only current residents but also future residents migrating to the region.